Jolt Energy Drink is a personal branding, website, animation and mockup project, primarily to learn Adobe Dimension to create dynamic mockups. Using my own knowledge of 3D software to navigate the interface and apply lighting and texture principles to enhance the brand images. First creating the brand and packaging in Adobe Illustrator, I wanted the brand to be modern and trendy, and most importantly stand out on a supermarket shelf. Coming up with a range of electricity inspired patterns that would be the staple of the brand and differentiate between flavours, from a simple lightning design to a lightning camouflage pattern. Giving a real sense of electricity I used a light on dark colour palatte, changing the colour among flavours to make them instantly recognisable. With the building blocks complete I moved onto creating some promotional images, using Adobe Dimension to create a range of mockups and applying a dark, intense lighting then using Adobe Photoshop to create my own lightning brushes and adding the finishing touches to the images. With all this in mind I created a website prototype with Adobe XD, where the mockups could be heavily used across the site. Using my own knowledge of UI/UX to create a responsive and modern site. Finally using Adobe After Effects and Adobe Photoshop to create a series of promotional animations that could be used across social media and digital ads that captured the brand and appealed to the target audience.
