A popular product on the market Promedics were excited to add AFO's to their ever growing catalogue. Being an overwhelming profitable and in demand product Promedics wanted to ensure the products weren't overlooked. As part of the Promedics marketing department I was tasked with creating a sub-brand for the product, a way to make the products enticing and stand out from competitors. Sitting down with sales department it was very important to them that the carbon fiber texture be heavily featured across the brand and it gave a sense of a premium product. With the new Promedics brand colours, using the texture as the background it created an exciting contrast, adding a unique mesh design to add an extra something to the brand.
AFO Brochure
Graphic Design / Branding / Marketing / Illustration