With an ever growing catalogue of unique and exciting products, Inverarity Morton wanted a complete compilation of each one for customers to browse at their leisure. I was brought on board to create a modern and stylish product catalogue, sourcing high quality photography for the front and applying company branding to make the catalogue instantly recognisable. Creating a grid style system for the inside pages would allow simple copy and pasting of the entire product list, with paragraph and GREP styles already set the formatting would be applied instantly, leaving very little editing of the document before being ready for printing. Using colours and font styles to emphasise certain information customers look for in their products and break up the text heavy catalogue. The company impressed with my forward thinking and efficiency.
With the success of the full product catalogue, marketing wanted a creative and unique marketing tool for popular sub-categories in their spirits range. This would be a useful tool for sales reps and customers, who are in the specific market for those products allowing them to take a closer look at that specific range. Taking inspiration from the spirits themselves, I created catalogues that highlighted the uniqueness of the spirits and the bottles but again keeping the editing process as simple and efficient as possible.
With the success of the full product catalogue, marketing wanted a creative and unique marketing tool for popular sub-categories in their spirits range. This would be a useful tool for sales reps and customers, who are in the specific market for those products allowing them to take a closer look at that specific range. Taking inspiration from the spirits themselves, I created catalogues that highlighted the uniqueness of the spirits and the bottles but again keeping the editing process as simple and efficient as possible.
