During my time in the industry I have created a number of modern, stylish and responsive websites for a range of clients. Taking their branding and converting it seamlessly onto an online platform that fit their needs, from simple information sites to online booking platforms. Ensuring each were engaging, easy to navigate and responsive across media devices.
My Booking Hub is an exciting new venture by ClearSky Logic to build a platform for mobile services with an algorithm that will calculate their travel times and allow resources to become more efficient. As Digital Designer as ClearSky Logic I have become an ambassador for the My Booking Hub brand, taking the brand into a new direction with an fresh, approachable and attractive branding. Translating this into a user friendly and user friendly website, building it up from initial concepts to wireframes and then finally building the website.
I have also been part of the UI & UX process of the My Booking Hub platform, focusing on the design and user journey of the company's widget that will feature on client websites for customers to book directly from their own sites using the platform.
Problem Statement:
New booking platform coming onto an competitive market needing a website that would accurately communicate their branding, values and most importantly the uniqueness of their platform.
The Solution:
A web experience that captivates potential customers, giving a real sense of how the platform will benefit mobile services. As the website is mostly informative the content should be split in attractive ways to keep the user focus while also being approachable and friendly. The website should use familiar and common UI patterns used across most websites to minimise on-boarding and keep the user on track. It is essential that the design is adaptable across devices for potential clients to access on any device.
