Jura Medical is part of the Promedics brand and one of their most popular brands in their catalogue. Taking the on the project the brand and website was in need of a fresh and modern take. Working with the marketing manager to create a fresh look for the brand that would translate across materials and most importantly the website. Sourcing attractive lifestyle images that would appeal to their customers and using the iconic, bold colours that customers have come to recognised. Introducing a new pattern adapated from the company's logo that gave a fresh and exciting new appeal to the brand that was adaptable to elements and materials needed for the brand. Using my knowledge of Adobe Illustrator and InDesign to create a design system that was easily updated for the ever changing catalogue.
