In 2019 Promedics began a new venture with Aspen Medical Products, bringing many of Aspen's exciting products to their market and customers. The OA Knee range was the next range of knee braces to be engineered and manufactured by Aspen and Promedics. As part of the Promedics marketing team I was responsible for creating the marketing materials for the sales team as well as social media. Bringing a fresh and professional appeal to the range while keeping in line with Promedics and Aspen's values, I created a sub-brand for the product to give it a unique edge and stand out from other products in their catalogue and the market. The designs received high praise from both Promedics and Aspen marketing teams.
I also got the exciting opportunity to plan the marketing strategy for social media, pitching the idea of branching into motion graphics for social media to give a creative edge over competitors. I went on to create a mix of static and animated social media posts that were adaptable across social media platforms.
